The West is Ruidoso's country station, playing all the biggest Country hits on the charts from the hottest stars in Country Music. On The West you'll hear a variety of the best new Country releases with the most popular Country songs of the recent past. We're always playing continuous country favorites for all of Lincoln County.
Every other Monday morning is "Sugar Rush" Monday. At the cue to call, your office could win fresh doughnuts from Lawrence Brothers IGA, sponsored by the Lighthouse Christian Church!
Every Wednesday is HUMP DAY SUBWAY, where we bring your business a delicious Subway Platter. Text 575-258-2222 to register your business!
Every other Friday is TGIF Office Pizza Party, just send us a message on our Facebook or text 575-258-2222 and your office could be the winner that week.
The Wild West Morning Show
Wake up every morning from 6am to 10am Monday through Friday with Jackson, a true regional favorite.
At 7:30 he'll give you the Stupid News and at 8:30 the all time favorite Nashville News.
Be tuned in to catch local news in the morning with Tom A Ruiz at 6am and 8am.
Have a request, just text us at 575-258-2222.
Check out Billy the Kid Racetrack and Casino!
Do you want to win Free Dr. Pepper!? Text Dr.Pepper (one word) to 575-258-2222!
Text 575-258-2222 with your name and place of business to register to win FREE Pizza from Pizza Hut on Pizza Friday! Every Other Friday on The West!
Every other Monday is Sugar Rush Monday where we deliver you fresh doughnuts from Lawrence Brothers IGA!
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Text 575-258-2222 with you name and place of business to register to win FREE Subway on Subway Humpday! Every Wednesday on The West!